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Applying JTBD to Make Products Customers Love – with Brian Rhea

I'll be back with more interviews next week, so this week's episode is an interview I did with Chad McAllister on his show The Everyday Innovator.

How to Provide What Your Customer Really Wants – with Brian Rhea

I'm taking a couple of weeks off, so I've got a bonus episode for you today. Earlier in the year, I spoke with Dominic Lawson on his podcast, "The Startup Life." We talked JTBD, work-life balance, and mentorship.

Launching a Product by Scratching Your Own Itch with Laura Elizabeth

Laura is an entrepreneur and designer. She’s the founder of Client Portal, a product that helps creative agencies manage the client onboarding process. She also runs designacademy.io which helps developers conquer their fear of design.

Converting More Customers with Better Onboarding with Alli Blum

Alli is an expert in copywriting and onboarding optimization for SaaS products. She helps her clients understand why some users bail on their trial and others upgrade. If you’re struggling with high churn or low activation rates, Alli has some wisdom you’ll want to hear.

Getting Your First 100 Customers with Asia Matos

Join me as I chat with fellow art-major-turned-technologist Asia Matos about how the Empathy Gap and how to dig into your SaaS product to find ways to close the gap and get your first 100 customers.

Innovation and Ethical Design with Andrea Hill

Andrea Hill is a UX Researcher and Product Strategist. She has lead Innovation efforts at companies like LexisNexis, ReadyTalk, and through her own consultancy, Frameplay. Next up for her is a fellowship with Code for Canada, where she’ll be embedded within a division of the government of Canada for 10 months. If you’ve got a complex problem in need of an elegant solution, Andrea is someone you ought to listen to.

Writing Better Onboarding Emails with Val Geisler

Val is the good kind of email marketer :) She helps companies write emails that people actually want to read and respond to. If email onboarding is an important part of your business, you don't want to miss this episode.

Building Your Brand with Kelly Miller

Listen along as we tackle these questions: “How do I make people care about my company?” "How should I be thinking about brand and branding from day 1?" "Are there any companies or founders who you think are doing this really well?" "How do you advise us to emulate the good examples without copying and being unauthentic?"

Positioning Your Company for Growth with Georgiana Laudi

Join Georgiana Laudi and I as we discuss the nuances of "product-market fit", her early days at Unbounce where she helped grow the marketing team from 1 to 35, and how you should be investing your time and money to get the most out of your early-stage marketing campaigns.

Creating an Online Course and Writing Killer Emails with Janelle Allen

Janelle and I talk about her killer email marketing process, improving your copy by knowing your customers, and the importance of setting a good hook.

Growth Marketing Doesn't Have to Be Gross with Margaret Kelsey of Appcues

Today I'm talking to Margaret Kelsey about Content Marketing in the early stages of your startup. Margaret heads up the Brand and Content team at Appcues where she helped to triple blog traffic in 9 months. She has also worked for InVision in Content Marketing and Community Management.

The Importance of Knowing Your Customer with Claire Suellentrop

Claire shares her insights on how you can create more effective marketing campaigns, design better products, and increase revenue by spending more time getting to know your customers. Claire is a SaaS marketing & growth advisor, loves helping teams get out of the "echo chamber" and inside their best customers' heads.

UI Design for Early-stage Startups with Jane Portman

Today I'm speaking with Jane Portman. Jane is a UI/UX consultant in web application design, host of the very popular UI Breakfast Podcast, and co-founder of Userlist, a behavior-based email automation tool for Saas companies. We tackle a couple of interesting topics around UI design for early-stage startups: How good is "good enough" for launch? Can you get value from an off-the-shelf UI kit? And what can Gall's Law teach you about designing an MVP ... or better yet, a Minimum Loveable Product?

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