April Dunford: How to Position Your Product

My guest this week is April Dunford. April is the author of "Obviously Awesome". She’s a positioning consultant, entrepreneur, board member, angel investor, and advisor. April was an executive at 7 successful tech startups and 3 global tech giants where she launched 16 products along the way.

April is the author of “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.” 
© Brian Rhea